Kohl’s Connect
Kohl’s Department Stores 2015-16
Persona Development, Storyboarding, Information Architecture, Wireframing, Prototyping, Usability Testing, Visual Design
Overview
The Social Concept of sharing to thousands of people serves an important marketing / awareness goal, but when we speaking to our customers regarding family shopping, they are more likely to connect to a small group of friends and family when shopping.It’s natural to think of Facebook, Instagram, and Pinterest as model social experiences. But they’re optimized for huge networks, as users have the potential to engage with thousands of people.
How might Kohl’s support a more intimate digital space that supports the micro moments of Family Shopping?
Social Tools
Social Tools provide a private end to end experience dedicated to family sharing, collaboration and shopping.
Design Principles
Sample Process Artifacts
Concept Testing Video
Design Kickoff
Service Blueprinting
Wire Framing
Visual Design
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