Kohl’s Connect

Kohl’s Department Stores 2015-16

Persona Development, Storyboarding, Information Architecture, Wireframing, Prototyping, Usability Testing, Visual Design

Overview

The Social Concept of sharing to thousands of people serves an important marketing / awareness goal, but when we speaking to our customers regarding family shopping, they are more likely to connect to a small group of friends and family when shopping.It’s natural to think of Facebook, Instagram, and Pinterest as model social experiences. But they’re optimized for huge networks, as users have the potential to engage with thousands of people.

How might Kohl’s support a more intimate digital space that supports the micro moments of Family Shopping?

Social Tools

Social Tools provide a private end to end experience dedicated to family sharing, collaboration and shopping.

kc_social_tools

Design Principles

  • Empower families by focusing on micro networks and turn customers into advocates
  • Provide families Social Tools to share in their Kohl’s Experience
  • Create a personalized seamless experience and be optimized to buy.
  • Sample Process Artifacts

    Concept Testing Video

    Design Kickoff

    brainstorming_session

    Service Blueprinting

    kc_blueprint2

    Wire Framing

    kc_wireframes

    Visual Design

    kc_visual_design3

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