StarWars.com

Lucas Films 2009

Skills Used: Information Architecture, Screen Flows, Wireframing, Visual Design

Overview

A re-design of the Adult, Child and Hyperspace Registration pages for Starwars.com by applying the Principles of Gestalt

Similarity
Continuation
Proximity
Closure

Design Principles

Minimize the burden

• No one likes filing out forms
• Smart defaults, inline validation, forgiving inputs

Illuminate a path to completion

• Show them where they are in the process, and how much longer to go
• Smart defaults, inline validation, forgiving inputs

Consider the context

• Familiar vs. foreign
• Frequently used vs. rarely used

Ensure consistent communication

• Errors, Help, Success
• Single voice despite many stakeholders

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