StarWars.com
Lucas Films 2009
Skills Used: Information Architecture, Screen Flows, Wireframing, Visual Design
Overview
A re-design of the Adult, Child and Hyperspace Registration pages for Starwars.com by applying the Principles of Gestalt
Similarity
Continuation
Proximity
Closure
Design Principles
Minimize the burden
• No one likes filing out forms
• Smart defaults, inline validation, forgiving inputs
Illuminate a path to completion
• Show them where they are in the process, and how much longer to go
• Smart defaults, inline validation, forgiving inputs
Consider the context
• Familiar vs. foreign
• Frequently used vs. rarely used
Ensure consistent communication
• Errors, Help, Success
• Single voice despite many stakeholders
Related projects

Kohl’s Connect
Kohl's Department Stores 2015-16 Persona Development, Storyboarding, Information Architecture, Wireframing, Prototyping,

Ship.io
Electric Cloud 2014 Persona Development, Storyboarding, Information Architecture, Wireframing, Prototyping, Usability

Patient Self Service
Kaiser Permanente Innovation and Advanced Technology 2012
Skills Used: Persona Development, Storyboarding, Wireframing,

Future of Connected Care Traveling Exhibit
Kaiser Permantete Innovation and Advanced Technology & Garfield Innovation Center 2013

StarWars.com
Lucas Films 2009
Skills Used: Information Architecture, Screen Flows, Wireframing, Visual Design

Patient Room of the Future
Kaiser Permanente's Innovation Consultancy & Innovation Labs 2011-2012
Skills Used: Persona Development, Contextual